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Scenario 1: The Email That Would Not Stop SellingWhat was triedWhat workedScenario 2: The Bio That Summoned a BuzzwordWhat was triedWhat workedScenario 3: Code With No Comments, Then No LogicWhat was triedWhat workedScenario 4: The Image With Too Many FingersWhat was triedWhat workedScenario 5: The Summary That Kept HedgingWhat was triedWhat workedScenario 6: The Constraint Avalanche That BackfiredWhat was triedWhat workedScenario 7: The Document That Leaked Internal JargonWhat was triedWhat workedWhat the Seven Scenarios Have in CommonThe shared pattern of the winsFrequently Asked QuestionsWhy did naming a word I did not want make the model use it?How are image negatives different from text negatives in these examples?Why did a single example beat a long list of rules?What makes the difference between the failing and succeeding versions here?Key Takeaways
Home/Blog/Six Exclusions, Shown Working and Failing
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Six Exclusions, Shown Working and Failing

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Agency Script Editorial

Editorial Team

·December 21, 2022·7 min read
negative promptingnegative prompting examplesnegative prompting guideprompt engineering

Principles only get you so far. To really understand negative prompting, it helps to see specific constraints applied to specific tasks, with the actual wording and the actual result. This article walks through six scenarios drawn from common prompt work across writing, code generation, and images. For each, we look at what was wrong, the negative that was tried, and whether it worked or backfired and why.

These examples are deliberately mixed. Some show clean wins. Others show the constraint failing or causing a new problem, because the failures teach as much as the successes. Watch for the recurring lesson: the negatives that work are specific, gradeable, and usually paired with a positive. The ones that fail are vague, isolated, or trigger the very thing they forbid. The underlying patterns are catalogued in 7 Reasons Your Exclusions Get Ignored.

Read these as worked problems, not templates to copy blindly. The reasoning transfers; the exact wording rarely does.

Scenario 1: The Email That Would Not Stop Selling

A marketer asked a model to write a follow-up email to a warm lead. Every version ended with a pushy call to action the lead had not earned yet.

What was tried

First attempt: "Write a follow-up email. Do not be salesy." This failed. Salesy is a feeling, not a rule, and the model's idea of salesy did not match the marketer's.

What worked

Second attempt: "Write a follow-up email. Do not include a call to action or a request for a meeting; end with a single open-ended question." The negative was now gradeable, and it was paired with a positive replacement. The pushy closer disappeared. This pairing pattern is the backbone of Build a Working Exclusion in Six Concrete Steps.

Scenario 2: The Bio That Summoned a Buzzword

A founder wanted a third-person bio without the word passionate, which the model kept inserting.

What was tried

"Write my bio. Do not use the word passionate." The result used passionate in the first sentence. Classic pink elephant: naming the word made it salient.

What worked

"Write my bio in third person using plain, concrete descriptions of what I have built." Removing the trigger word entirely and giving a positive direction solved it. The lesson is to describe the desired state rather than forbid the unwanted word.

Scenario 3: Code With No Comments, Then No Logic

A developer wanted generated code without inline comments, which cluttered their codebase.

What was tried

"Write this function. Do not add any comments or explanatory text." This worked for comments but overcorrected: the model also stripped the docstring and a necessary type hint, treating them as explanatory text.

What worked

"Write this function with no inline comments. Keep the docstring and all type hints." The refined negative scoped the prohibition precisely so it did not swallow things the developer wanted. Overcorrection is one of the quieter failures, and scoping is its antidote.

Scenario 4: The Image With Too Many Fingers

A designer generating portraits kept getting hands with extra fingers and visible watermarks.

What was tried

A vague positive prompt with no negative field used at all. The artifacts persisted because nothing steered the model away from them.

What worked

In the dedicated negative prompt field: "extra fingers, deformed hands, watermark, text, blurry, low quality." Image models reward terse keyword lists in their negative field, and a standard cleanup set like this resolved most artifacts immediately. The two-channel nature of image negatives is explained in What to Tell a Model It Should Never Do.

Scenario 5: The Summary That Kept Hedging

An analyst wanted a crisp summary, but the model hedged everything with "it depends" and "generally speaking."

What was tried

"Summarize this. Do not hedge." Marginal improvement; hedging is fuzzy enough that the model's interpretation varied.

What worked

"Summarize this in five direct statements. Do not use the phrases it depends, generally, or typically. Commit to a position in each sentence." Naming the exact hedge phrases made the negative checkable, and the positive instruction to commit gave the model a target. Specificity converted a weak constraint into a strong one.

Scenario 6: The Constraint Avalanche That Backfired

A writer loaded a prompt with fourteen rules trying to nail a brand voice in one shot.

What was tried

A rules block with fourteen separate prohibitions: no jargon, no passive voice, no long sentences, no clichés, and ten more. The output satisfied a few rules, ignored most, and read awkwardly.

What worked

The writer cut the list to three genuine must-nots and added one short paragraph written in the target voice as an example. The model pattern-matched the example and followed it far better than the long list. One demonstration outperformed eleven bans, a result explored further in Opinionated Rules for Constraints That Hold.

Scenario 7: The Document That Leaked Internal Jargon

A team generating customer-facing release notes kept seeing internal codenames and ticket numbers slip into the public text.

What was tried

"Write the release notes. Do not include any internal information." This failed because internal information is undefined from the model's side; it had no way to know which terms were internal.

What worked

"Write the release notes. Do not include any text in square brackets, any word in all capital letters, or any token matching a ticket pattern like ABC-1234. Describe each change in plain user-facing language." By converting an abstract category into concrete, recognizable patterns, the team gave the model something it could actually detect. The lesson generalizes: when a negative refers to a category the model cannot see, translate it into observable surface features it can.

What the Seven Scenarios Have in Common

Step back from the individual cases and a consistent shape emerges across every success.

The shared pattern of the wins

In each winning version, the constraint was gradeable, scoped to avoid collateral damage, and paired with a positive that named the desired result. Where the unwanted thing was a category the model could not perceive, like internal information or salesy, the fix was always to translate it into something concrete and checkable. And where naming the forbidden item risked summoning it, the fix was to describe the goal positively instead. These are not seven unrelated tricks; they are one method applied seven times.

Frequently Asked Questions

Why did naming a word I did not want make the model use it?

Because placing any concept in the prompt, even to forbid it, makes that concept salient to the model. This pink-elephant effect is inconsistent but common. The reliable fix shown in the bio example is to remove the trigger word entirely and instead describe the output you do want positively, giving the model no reason to reach for the forbidden term.

How are image negatives different from text negatives in these examples?

Image tools provide a separate negative prompt field that steers the model away from your keywords through a distinct conditioning signal, so terse lists like extra fingers, watermark, blurry work best. Text models have no separate channel; the negative sits inside your normal request and must be interpreted, which rewards specific, gradeable, positively paired phrasing instead of bare keywords.

Why did a single example beat a long list of rules?

Because constraints compete for the model's limited attention, and a long list degrades adherence to all of them unpredictably. A demonstration in the target style lets the model pattern-match, which it does far more reliably than satisfying many abstract prohibitions. The avalanche scenario shows three real must-nots plus one example outperforming fourteen separate bans.

What makes the difference between the failing and succeeding versions here?

The succeeding versions share three traits: they are gradeable, meaning compliance is checkable; they are scoped, so they do not swallow things you wanted; and they are usually paired with a positive that names the desired result. The failing versions are vague, isolated negatives or ones that name the very thing they meant to suppress.

Key Takeaways

  • Negatives that work are specific and gradeable; negatives that fail are vague feelings like salesy or hedge.
  • Forbidding a specific word can summon it, so describe the desired output positively instead of naming the unwanted term.
  • Scope prohibitions precisely so they do not overcorrect and remove things you actually wanted, as with code comments versus docstrings.
  • Image generation rewards terse keyword lists in the dedicated negative field, such as a standard cleanup set for hands and watermarks.
  • A single example in the target style often outperforms a long list of separate prohibitions.

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The Agency Script editorial team delivers operational insights on AI delivery, certification, and governance for modern agency operators.

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