90-Day Agency Launch Program

From Zero to
Operating Agency

A structured 12-week cohort program for founders ready to build their AI agency. Not courses. Not content. Real execution with real accountability.

Next cohort: Q2 2026
90 days
25 people max

WHY LAUNCH

More Than a Course

Launch is a forcing function. Deadlines, deliverables, and accountability designed to get you from idea to operating agency.

Cohort-Based Learning

Join a small group of serious founders. Peer accountability, shared learnings, and lasting connections.

Live Sessions

Weekly group calls, hot seats, and expert Q&A. Real-time feedback on your specific challenges.

Done-With-You Deliverables

Templates are nice. We help you actually fill them out. Leave each week with real, usable assets.

Bias Toward Action

No endless theory. Every week has a concrete outcome. By week 12, you have a real agency.

THE 90-DAY JOURNEY

Your Path to Launch

Weeks 1-2

Foundation & Positioning

Define your ICP, craft your positioning, and design your initial offer. Leave with a clear market thesis.

ICP documentationPositioning statementOffer spec v1
Weeks 3-4

Offer & Pricing

Refine your offer architecture, set pricing strategy, and build your sales assets.

Pricing modelSales deckProposal template
Weeks 5-6

Outreach & Pipeline

Build your outreach engine. Cold email, LinkedIn, referrals. Start filling your pipeline.

Outreach sequencesLead tracking systemFirst conversations
Weeks 7-8

Sales & Closing

Convert conversations to clients. Handle objections, negotiate scope, close deals.

Sales processContract templatesFirst client signed
Weeks 9-10

Delivery Setup

Build your delivery infrastructure. SOPs, tooling, client communication protocols.

Delivery SOPsTool stack configuredClient onboarding flow
Weeks 11-12

Operations & Scale

Systematize what works. Build for repeatability. Plan your next phase of growth.

Operations playbookGrowth roadmapAgency launch complete

INVESTMENT

Choose Your Path

Launch

For self-directed founders

$5,000one-time
  • 90-day structured program
  • 2x weekly live sessions
  • Peer accountability pods
  • All templates & frameworks
  • Alumni network access
Most Popular

Launch Premium

For founders who want acceleration

$12,500one-time
  • Everything in Launch
  • Smaller cohort (10 max)
  • 4x 1:1 coaching calls
  • Done-for-you offer & ICP docs
  • Custom automation setup
  • Vault lifetime access included

Payment plans available. Launch does not include Platform or Certification—those are separate offerings.

Common Questions

Who is Launch for?

Launch is for people ready to start an AI agency. You should have some AI/automation experience and be ready to commit 10-15 hours per week for 12 weeks. This is not for people exploring whether to start an agency—it's for people who have decided and need structure.

What if I already have an agency?

Launch is designed for 0→1. If you already have clients and revenue, you may benefit more from the Platform for ongoing learning or Certification to validate your capabilities.

Is Platform access included?

No. Launch and Platform are separate offerings. Launch is a one-time cohort program. Platform is an ongoing subscription. Many founders do both, but they serve different purposes.

What's the time commitment?

Plan for 10-15 hours per week. This includes live sessions (2-3 hours), working on deliverables, and peer collaboration. The program is designed for people who are serious about launching.

Ready to Launch Your
AI Agency?

Join the next cohort of founders building real AI agencies. Limited to 25 seats per cohort.