What you sell · Included with Pro
Deliverables are ingredients. The offer is the meal.
Avatar, stack, price band, page spine. Proof you can source. One CTA. No income claims on the page you ship.
About 5 hours. Capstone: Offer one pager + page spine. No income promises.
The problem
A list of tools is not an offer.
Buyers buy a result they already want, with risk taken down. They do not buy "access".
Fake scarcity and borrowed case studies fail the claims gate and fail the buyer.
The method
Desire. Mechanism. Stack. Price. Page.
Write the avatar in their language. Name the unique mechanism. Stack what they get.
Price on value with a floor from your hours. The page follows a proven section order.
01
Intake
Name, who, deliverables, value sentence, three objections.
02
Avatar + stack
Pains in their words. Bonuses that are real.
03
Price
Band you can defend. Guarantee you can honor.
04
Spine
Above-fold through FAQ. One CTA.
Curriculum
Teach. Demonstrate. Apply.
How to use this
Intake
20 min
Avatar in their words
Avatar
40 min
Value stack
Stack
40 min
Price without theater
Price band
35 min
Sales page spine
Page outline
40 min
One-pager
One-pager
35 min
Included
Six modules
Intake through one-pager.
Page spine
The as-funnel-copy section order, filled.
Claims pass
Every proof line needs a source or a cut.
For
- Founders productizing a service
- Operators rewriting a vague "AI for X" page
Not for
- Anyone who needs a guarantee we will invent their proof
- Anyone whose only offer is "I will figure it out on the call"
Questions
- Will you set my price?
- You will. The module gives the math and the floor. The number is yours.
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