Paid acquisition skills

Build and optimize profitable Google Ads search campaigns end to end, Single Keyword Ad Groups (SKAG), keyword research, bulk ads with pinned headlines, negative keywords, matched landing pages, conversion tracking + remarketing, and a ROAS audit loop.

Plan and run a complete paid-acquisition program across every channel. Pick the channels that fit the offer and funnel stage, stand up the tracking spine first, then route to the right per-channel builder and govern the whole account by profit.

Build a client's paid-social test queue from ads already surviving in their niche, filter the Meta Ads Library to creative still running 90+ days, open every destination and classify the funnel behind the click, name why each ad works, then remodel the angle into original creative that cannot get the client suspended. Treats longevity as a prior, never as proof of profit.

Package a rendered Meta ad batch into an Ads Manager bulk-import kit, one spreadsheet row per ad with vetted copy, UTM'd destination URL, resolvable image reference, and an explicit PAUSED status, plus the packaged PNGs and a README. The route that works when an ad account isn't API-writable (Ads MCP not enabled) or when the owner wants to review the whole batch before it touches the account.

Turn one offer doc into a batch of scroll-stopping, policy-safe Facebook/Instagram static ad images, each built from a proven hook formula (How-To Speed, Bold Claim, Pain Question, Humor, Curiosity), a battle-tested visual template (Superhero Punch, Old Way vs New Way, Red Hot Offer, Pain to Paradise, and 6 more), and a 4A buyer lens (Actionable, Analytical, Aspirational, Anthropological).

Deploy a rendered Meta ad batch straight into a Facebook/Instagram ad account through the Ads MCP API, preflight the account (API-writable, page attached, pixel present, audiences populated), upload images, build creatives, and create campaign/ad set/ads all PAUSED for owner review and manual activation. Reports blockers instead of substituting accounts.

Diagnose, build, and scale Pay-Per-Lead / Pay-Per-Call lead-gen campaigns, classify the campaign type, find the ONE binding constraint in the pipeline (vertical → buyer → offer → funnel → traffic → lead quality → delivery → buyer conversion → scale), fix the highest-leverage bottleneck, then scale. Not the cold-email appointment agency (as-email-cold-agency).

A 24/7 customer-success support assistant for pay-per-lead / pay-per-call / client-acquisition / lead-generation customers, get them unstuck fast by classifying the request (client-acquisition vs lead-generation), diagnosing the bottleneck, giving a direct fix + ≤6 action steps, citing the right Coda or vendor (Heyflow/LeadsHook/HighLevel/Twilio) resource.

Inventory and rewrite range, kWh, mpg-e, safety, 'self-driving', and ROI claims before ads spend. General brand claims stay as-core-brand-voice-guard; medical verticals route to as-vert-medical-dental.

Design the warm-audience retargeting strategy that recaptures people who already raised a hand, define the audience ladder (site visitors, video engagers, cart/checkout abandoners, email list, lookalike seeds), sequence the messaging by funnel stage (reminder to objection to proof to offer), and run it across RLSA on search, Meta retargeting, and omnipresence, with frequency caps and exclusions.

On-demand, any-platform direct-response ad SCRIPT writer, usable, filmable, conversion-focused scripts with a full framework library (AIDA, PAS, Before-After-Bridge, Hook-Proof-Offer-CTA, Problem-Demo-Result-CTA, UGC Testimonial Arc), 10 hook types, timed 15s/30s/60s structures, two-column visuals tables, a humor module, and a claims/policy gate.

Join Google Search Console commercial queries to an optional Google Ads search-terms export, promote organic cost/mover demand into phrase SKAGs, add junk (distance, jobs, DIY, operator scrapes) as negatives, and flag overlap when paid data is present. Does not create campaigns or spend; Ads overlap is labeled NEEDS PROOF until a search-terms export is supplied.

Render approved ad angles into actual download-ready PNGs with a re-themeable HTML/CSS design system, 9 visual templates, an 8-token brand swap, and headless-Chrome rasterization at 1080x1350 and 1080x1080. The render layer between as-ads-meta-creative (what to say) and as-ads-meta-deploy-mcp (push to the account).

Build TikTok and Reels paid campaigns, native hook scripts that feel like organic content, Spark-ad angles (boost real creator posts), and a creative testing matrix mapping hooks to 4A buyer lenses (reusing the Meta-creative hook/lens + policy discipline). Scripts + shot lists handed to the video pipeline; copy passes the policy + claims gate.

Build the conversion-tracking spine for a paid funnel end to end, measurement plan (events to KPIs), GTM container wiring (dataLayer, allowlist trigger, GA4 event tag) so events actually reach GA4, Meta Pixel plus Conversions API (CAPI) with event_id dedup, GA4 plus Google Ads key events, gclid/fbclid to CRM to offline-conversion import.

Turn one offer into a batch of UGC-style short video ad scripts (creator-authentic, hook-led, with shot lists and on-screen hook/caption specs) handed to the video pipeline to render. Each ad pairs a proven hook formula with a 4A buyer lens (reusing the Meta-creative hook/lens discipline) and passes the platform-policy + claims gate before it ships.

Build YouTube video ad campaigns end to end, hook-in-5s scripts for skippable in-stream and 6s bumper formats, targeting, and the profit-first ROAS audit frame from the Google Ads playbook. Scripts + shot lists handed to the video pipeline; campaign copy passes the policy + claims gate.