Funnels & CRO skills

Turn a proven AI workflow into money two ways, a done-for-you AI service (charge premium per project) or a productized AI tool/bot sold on a Stripe subscription or one-time fee ("sell the system, not the work"). Encodes the workflow into a well-instructed, knowledge-grounded bot, gates it with a free trial → Stripe billing, wraps a sales page + ICP, prices it on value.

Build an interactive SCORED assessment / readiness scorecard end to end, a multi-dimension diagnostic that gives the taker an overall score, a tier, and a personalized report, and gives you a qualified, segmented, scored lead.

Analyze a target audience and produce a deep, voice-of-customer customer avatar (the pains, desires, objections, beliefs, buying triggers, and the EXACT words they use) plus their awareness level and sophistication stage, so every piece of copy is written in their language at the right entry point.

Map one offer's messaging across all five awareness stages at once (unaware to problem-aware to solution-aware to product-aware to most-aware) (the lead, headline angle, proof load, CTA, asset, and channel for each rung) so the whole funnel is matched stage by stage and walks a market up the ladder. Plans the full ladder, not the single dominant stage.

Diagnose whether an offer can sell to cold traffic (ads, cold email, cold DMs) and either convert it into a true new-money / de-risked / done-for-you front-end or send it to the warm-traffic path. Not high-ticket packaging (as-funnel-offer-architect), not awareness-stage copy (as-funnel-awareness-mapper), not the warm machine (as-funnel-warm-traffic-system), not media buying (as-ads-hub).

Build high-intent "[you] vs [competitor]" and "best [competitor] alternatives" pages that win bottom-funnel SEO and double as sales enablement. Honest by design (fair comparison table, an explicit "choose them when…", your proven wins, a migration angle, switcher proof, schema, and a CTA) every competitor fact true, current, and sourced (no disparagement, no fabrication, trademark-careful).

Design a high-ticket physical + install order flow: configure, deposit, slot, delivery, referral. Digital OTOs stay as-funnel-upsell-architect.

Design a recurring-revenue offer (membership, subscription, retainer, or continuity-on-a-core) built to RENEW, not just sign up. Picks the model, defines the recurring value unit ("what they get this month"), tiers it by outcome, prices it for LTV (monthly vs annual, founding rate, unit economics that clear CAC), engineers honest stickiness, plans the value calendar, and specs the retention loop.

Write or refresh sales pages, pricing pages, checkout, and success pages for any offer, any vertical.

Find conversion leaks and design prioritized A/B tests across the funnel.

Spec the free-interactive-tool growth motion (engineering-as-marketing), a tool-selection matrix over calculator, generator, grader, template, and mini-app; SEO-keyword-to-tool fit; an ROI build-vs-value gate so you never build a tool the traffic won't justify; shareability and virality mechanics; and the tool-to-product path into lead capture and the paid offer.

Design growth loops (flywheels) where the output of one cycle becomes the input of the next, so growth compounds instead of needing ever-more spend, unlike a linear, leaky funnel. Names the four beats (input → action → output → reinvestment), confirms the reinvestment actually closes the loop, quantifies the per-beat conversion factors to find the weakest beat, fixes it, and shortens loop speed.

The product-marketing strategy deliverable for any client, a positioning statement built bottom-up (alternatives, attributes, value, who-cares ICP, market frame), a one-page message house (roof, pillars, foundation), per-segment messaging, and a GTM-motion pick by rubric. Upstream of the offer and the copy; every proof pillar traces to evidence or is cut.

Design and build a complete marketing/sales funnel end to end. Pick the right proven funnel map for the offer, then generate every page, email sequence, automation, analytics hookup, and monetization step.

Build complete lead magnets (guides, audits, quizzes/assessments) plus the opt-in page, delivery emails, and segmentation.

Apply behavioral science to a page, offer, email, pricing, or flow, the working library of principles (social proof, loss aversion, anchoring, scarcity, reciprocity, commitment, authority, framing, cognitive ease, endowment, peak-end, defaults, decoy) mapped to exactly where each applies.

Find a profitable niche fast and ideate the digital product to serve it, a guided 4-stage engine (Value Machine → unfair-advantage or business-advantage discovery → the 6-Factor Market Test scored out of 60 → niche lock-in + a 30-Day Outlook → 4-6 fast 7-14-day product concepts with outcome-driven names + WITHOUT hooks).

Turn a short 6-field intake (name, email, offer idea, deliverables, statement of value, 3 objections) (or an offer doc) into a detailed customer avatar plus 3+ high-ticket offer concepts, each value-stacked, premium-priced, guarantee-backed, and built to dissolve the objections. The mega-prompt offer engine.

Reverse-engineer the exact person you want on sales calls into one linked acquisition system, enforces the avatar-first gate (requests worksheet + call transcripts first), sequences the symptom→problem→root hierarchy, turns it into a problem-linked offer, splinters micro-offers/lead magnets.

Design and optimize the in-product monetization moment for product-led growth, paywalls, upgrade screens, upsell modals, feature gates, usage-limit prompts, and trial-end surfaces. Hard no-dark-patterns gate. No confirmshaming, fake countdowns, trick defaults, or cancellation mazes.

The empirical layer under pricing decisions, willingness-to-pay research run properly (van Westendorp, Gabor-Granger, simplified conjoint), trust-safe price/packaging test design, value-metric selection (per-seat vs usage vs outcome), elasticity from own history, discount governance and approval ladders, and price-change migrations with grandfathering math and churn-risk modeling.

Package a program or software offer into a three-rung delivery ladder (DIY, Done-With-You, Done-For-You) with defensible price anchors, a recurring platform fee underneath, and a fulfillment plan per rung, separating the asset (recurring) from the transformation (one-time) and use from resell. The packaging engine for program creators.

Productize a coaching/consulting/agency service into clear, tiered, priced packages (using the DSP framework (Desire → Solution → Package) and the MHI pricing math (income goal ÷ clients = base price; income goal ÷ hours = min hourly rate)) plus an action price, value-stacking bonuses, and a defensible floor. Delivers a good/better/best ladder and a clean packages table.

Lift average order value on a live funnel by engineering the post-purchase monetization stack (the order bump, one-click OTOs (one-time offers), the downsell that recovers a no, and the value ladder they hang on) each a genuine next step that helps the buyer reach the outcome faster, priced honestly, with no forced continuity.

Write a full long-form VIDEO SALES LETTER script (the 8-30 minute direct-response video that carries a VSL funnel) using the proven 12-beat structure (pattern interrupt + promise → call-out → story → reframed enemy → unique mechanism → proof → offer → value stack → guarantee → objection demolition → single CTA on a loop).

Build the warm-traffic machine for an offer that cannot sell to strangers, long-form consumption plus email as the spine, a low-ticket workshop or challenge to manufacture hours, then horizontal mixing across funnels instead of ramming one cold campaign.

One input (a landing-page/funnel URL) → a complete, branded, client-ready CRO teardown report, scrape the page + flow, score it against the funnel/CRO canon, diagnose the conversion leaks, and hand back prioritized A/B hypotheses with an annotated, section-by-section teardown. The sellable lead magnet, end to end.

Get first clients with no case studies by treating "do you have proof?" as a risk question. Pick performance pricing, a retainer with an honorable guarantee, or a specimen plus de-risk, never $0, never fake results.