Content / editorial skills

Build a person's own AI "clone", a coordinated Brain + Image + Voice + Video set that produces on-brand content at scale so the owner serves instead of grinding out posts. Assembles the Brain (Positioning Context Library), Image clone (AI photos), Voice clone (TTS), and Video clone (talking avatar) into one automated content super-agent, then routes it into proven viral formats and the funnel.

Build a long-form article as a designed reading experience, measure and rhythm, a typographic scale that earns its display sizes, pull quotes and figures that carry weight, code and data set properly, progressive disclosure of depth, reading progress, and a version that survives being read on a phone in bad light.

Produce a complete, SEO-optimized, on-brand blog post end to end for any sender and vertical. Dedupes the sender's existing library (pack library only when that is the sender).

Plan and maintain a content calendar across blog, social, email, and video for any brand or vertical. Pack calendar is one application.

Write build-in-public engineering narrative: hardware, test, failure, next flight. Founder guru essays stay as-content-thought-leadership-essay.

Content category hub: routes to the right leaf for planning (editorial calendar, intelligence scanner), writing the flagship piece (blog engine, thought-leadership essay, engineering narrative, press release, media bio, video script), multiplying it (repurposer, podcast repurpose), and producing shows (podcast producer, AI clone builder). Entry point for the content domain.

Build and run the sender's idea research routine for short video and social posts, a watch list of twenty to thirty accounts winning in the niche, an outlier score (views over the account's average) that compares accounts of any size fairly, a saved filter (outlier five times and up, engagement five percent and up, a date window matched to news or evergreen).

Take one outlier post from the sender's research and rebuild it as the sender's own by splitting it into the seven slots of an idea (topic, angle, hook structure, story structure, visual format, key visuals, audio), deciding hold or remix per slot with the reason the niche's pattern gives, swapping remixed slots from the sender's own hook, structure, and format databases and brand brain.

Your strategic content radar (scan the external sources you already follow (newsletters, RSS, Substack, subreddits, X bookmarks, saved links, competitor blogs) whatever you name) and return publishable content ANGLES grounded in your contrarian stances and voice, not summaries and not generic takes. Every angle traces to a real cited signal AND one of your positioning stances.

Write a compelling professional bio that positions you as the go-to expert, in three ready-to-use lengths (one-liner, short ~50-word, and long ~150-200-word) plus first- and third-person versions, for speaker intros, podcast guesting, author/about pages, social profiles, and press/media kits.

Write or rewrite memorable stories with the ONION framework: Objective, Novelty, Imagery, Obstacle, Nugget. For ad, video, essay, or email work, this skill builds the narrative spine before the channel-specific skill formats it.

Build a personal brand as a four-phase system that compounds into authority you can sell from, not a posting habit, mission-as-claim, reps-before-reach, the REACH/PROOF/SIGNATURE content engine mapped to the awareness ladder, a buffer, and an offer aimed at the rung that is ready for it.

Plan, produce, and publish podcast episodes end to end, show positioning, the episode pipeline (plan, record-prep, edit brief, show notes, publish), trend and topic scouting, guest research with human-gated outreach, plus podcast SEO across titles, chapters, and transcript.

Turn one recording (podcast, Zoom, or webinar) into a full repurposing pack, transcript, chapters + highlights, show notes with title options, a timestamped clip pick-list, and a channel-native social set + newsletter.

Build or audit memorable presentation narratives with nested-loop storytelling: open stories inside stories, place one decision-changing message at the center, then close every promise in reverse order. Do not use for slide rendering alone, isolated story development without a presentation, or routine status reports that need directness more than suspense.

Write a press release journalists will actually run, built on the proven 4-step method (identify the ≤27-word news hook → answer the 5 W's + H and gather 2-3 real attributed quotes → order facts inverted-pyramid with the brand message woven in → QA against a coverage checklist).

Turn one source asset (blog post, essay, webinar, call) into a full multi-channel content set, LinkedIn posts, X threads, newsletter, short-form video scripts, and image briefs.

Collect the sender's stories once, as a moments bank of twenty to thirty life and work moments each tagged with its pillar (story, skills, passions), the missions it can serve (attract, nurture, position, convert), what it cost, and what it taught, mined through seven starter prompts and a checkable-detail rule, so every post, script.

Write a high-authority point-of-view essay that advances the sender's thesis, any vertical, any founder. Pack capability-assurance thesis is one application.

Write shoot-ready video scripts in the sender's voice for any format (short vertical video, long-form, course lesson, product demo), with the five hook decisions made separately (title, visual, verbal, text, sound), a problem-promise-credibility-delivery-CTA skeleton, a footage list per beat so the script tells the sender where to stand and what to show.

Build a presentation as a web page rather than a slide file, a paced, navigable, linkable deck that plays in a browser, with speaker flow, keyboard and remote control, presenter notes, a printable path and a version that reads on its own after the meeting. Owns the web-native deck; for a PPTX or PDF deliverable use as-sales-presentation-builder.

Build the sender's social brand brain by interview, positioning first, identity layers, audience and not-for, voice as a sounds-like and never-sounds-like list, proof lines, the creator canvas for a personal account.

Brief and produce one carousel from an idea.

Turn anything (a video, an old post, a comment thread, a rough thought, or nothing at all) into carousel ideas that are takes rather than topics, each tagged with one goal (saves, leads, authority, reach), a structure, a cover form and a draft cover line; rebuild a carousel that worked as the sender's own without copying it; spin one idea into a series with a job and a binge loop.

Turn one consented reference of a person, or a synthetic character, into a matched image set where the face stays the same person.

Run the first thirty posts of a new or restarted personal account as a protocol rather than a verdict, why early posts get no views (no signal yet), seeding the first week by hand (substantive comments on twenty niche accounts a day, every reply answered, cross-posting to same-type platforms, telling the people who already know the sender), cadence over polish with minimal viable content.

Build a month of social content for any business in five approval-gated levels (focus, style, plan, create, package) with a series layer (two or three recurring series, each with one job, a locked format, a binge loop, and no orphan posts), one mission per slot (attract, nurture, position, convert) filled from the account's cadence sheet and pillar-by-mission matrix when they exist.

Build a scroll-stopping social cover as a scene that carries the topic's feeling rather than a picture of the topic.

Answer the three questions a creator settles before building a lead magnet, an offer, or a content plan, in order, Me (what can I sell, from hard skills, soft skills, life experience, and consumer knowledge), Audience (one specific person in four facts, the number-one pain in their own late-night words, what they want right now, where they spend time online).

Turn an audience the sender already has into one offer that asks followers to adopt no new belief, from an audience brain built from how they already behave in comments, saves, and DMs (every claim cited), offer directions killed down to one survivor with the rest on a ladder, the account's quadrant naming which offer shape fits.

Work a social inbox for any business (comments, mentions, DMs) by classifying every item, drafting replies from the sender's approved answers, diagnosing buying signals before sending a link, routing leads, praise, press, and complaints to the skill that owns them, and drafting a few outbound comments; plus an anticipate mode that reads a draft post as its audience.

Front door for social content.

Set a headline and supporting text inside a generated social image so it is spelled right, placed deliberately and has real hierarchy.

Plan what happens around a post so it travels, a first-hour protocol the sender runs after publishing (reply to every comment in sentences, seed the comment the post raises, send it to the people it was made for), a story sequence that promotes the post instead of reposting it (reaction line, question sticker, answer slide, one CTA), the pinned comment that steers the thread.

Give every post on a personal account one job (attract, nurture, position, or convert), read the account's quadrant (audience under or over about fifty thousand, by whether the sender can already deliver an outcome for money), set the cadence per seven posts that quadrant needs, draw the pillar-by-mission matrix (story, skills, passions across the four missions).

Write a week's batch of platform-native social posts (LinkedIn, X, Instagram, Facebook, short-video captions, stories) for any business, each with a line-one hook, a varied caption length, and a CTA routed to the mechanism the post's desired action needs (save, reply, comment keyword to DM pointing at a real asset, link, or deliberately none), plus a visual brief and a schedule.

Review an existing social draft against its audience, evidence, hook, payoff, voice and platform; return a weighted scorecard and three concrete repairs. Not net-new writing (as-social-post-factory), observed performance (as-social-winners-loop), or brand-wide voice policy (as-core-brand-voice-guard).

Score a finished social draft and lock a performance bet before any results exist. Below eight settled posts the bet is a seven-slot score and one line; after that it is a range against this account's own median, and the rubric changes only when a full re-score ranks reality better.

Audit a social account as one conversion system (name field, bio lines, link destination, highlights or featured section, pinned posts, the last nine posts read as a grid, series visibility, and stories as the trust layer) and return a ranked fix list with exact rewrites, plus what the next post needs.

Assemble social graphics as editable layers (plate, depth, proof object, type, identifier, CTA) at the final aspect ratio, for a single post, a carousel slide set, or beat-by-beat stills from a script, with an image pool assigned per slide by mood, energy, and text room, feed-size and variety checks, surgical one-slide revisions, and placement only on request.

Review published social posts against the sender's baseline and goal metric. Diagnose topic, angle, hook, story, visual format, key visuals, and audio; label reasons evidenced or inferred.