Community & partners skills

Design and operate the affiliate program, commission economics engineered against real LTV/CAC (recurring vs one-time, cookie windows), honest tracking + attribution, affiliate recruitment and vetting, claims-clean swipe kits, FTC disclosure compliance as a binding gate on every asset and agreement, fraud detection (self-referral, cookie stuffing, trademark bidding, coupon leakage).

Design and operate the managed channel partner program (resellers, agencies, SIs, and referral partners run as a revenue channel) partner ICP + tier model with promotion/demotion rules, recruitment pipeline and partner-P&L pitch, enablement (onboarding, certification tie-in, deal kits, MDF), deal registration + channel-vs-direct conflict rules, partner economics, and the QBR health cadence.

Community and partnerships category hub, routes to the right leaf for running members (community manager), programs that pay others to grow you (affiliate program, referral engine, channel partners, influencer ops, partnership outreach), and earned attention (PR and media, reputation management). Entry point for the community domain.

Run influencer partnerships as a managed program, vetting on engagement quality over follower count (fake-following triage), negotiation prep with the organic-vs-paid usage-rights licensing trap priced, briefs that free the creator voice inside guardrails, FTC disclosure as a binding gate in the agreement AND at publish, whitelisting handoff to ads, G8 milestone payments.

Run the member community: prompts, weekly programming, engagement responses, and health tracking.

Recruit and manage partners: co-marketing, channel, white-label, and integration partners.

Run PR and earned media, media kit, press releases, podcast pitches, HARO-style responses, and award submissions.

Run the referral and affiliate program, identify advocates, trigger asks at the right moment, draft referral/affiliate copy, and track attribution.

Manage online reputation and respond to a brand/PR crisis, honestly. Monitor reviews + brand + AI-answer-engine mentions, respond to negative reviews promptly and calmly (own what's true, fix the root cause), and earn REAL reviews systematically.