Iconic minds skills

Apply Ive-era Apple house language (object on infinite white, unibody restraint, material honesty, huge margin) to a product brief, page, or shot. Not the Apple logo.

Apply Jeff Bezos's public method (work backwards from the customer, write the press release and FAQ before the build, Day 1, narrative memos) to a feature, page, or spec brief. Not a likeness, not "I am Jeff." Use for "Bezos thought process", "working backwards", "PR/FAQ first", "Day 1 memo", "six-pager", "empty chair customer".

Apply Rams-era Braun house language (mute functional objects, controls where the hand expects them, pale field, one quiet accent) to a product brief, shot, or UI. Not the Braun wordmark.

Apply Disney house language (worlds with a threshold, a weenie, theatrical presentation, backstage stays hidden) to a film, park-like experience, or page. Not the mouse, not the castle mark.

Apply Gary Vee's public content method (document don't create, jab-jab-jab-right-hook, spoken cadence, platform-native volume) to a post, cadence, or script. Not a likeness and not "I'm Gary." Use for "Gary Vee thought process", "Gary Vaynerchuk", "document don't create", "jab jab jab", "day-trade attention".

Apply Alex Hormozi's public offer method (value equation, grand-slam stack, proof before promise, specific numbers) to a page, VSL, or offer brief. Matches "Hermozi" too.

Front door for iconic figure and house overlays. Figures: Jobs, Hormozi, Gary Vee, Musk, Bezos, Rams, Ogilvy, Walt Disney, Thiel.

Apply Elon Musk's public thought overlay (physics sentence, engine vs fairing, delete before automate) then hand the teardown to the house algorithm skills. Not a likeness, not "I am Elon", not classified internals.

Apply 1960s-70s NASA house language (civic mission modernism, constraint as romance, hardware of a nation, diagram-as-aesthetic) to a film, graphic, or mission brief. Not the NASA seal or worm mark.

Apply Nike house language (athlete as proof, motion crop, one imperative line, the product is the verb) to a campaign, spot, or hero. Not the swoosh.

Apply David Ogilvy's public method (research first, the headline is 80% of the spend, sell don't entertain, specifics out-pull generalities, long copy only when every line earns the next) to an ad, page, or letter. Not a likeness.

Apply Pixar house language (one emotional question, want vs need, specific not generic cute, comedy from character) to a script, film brief, or story page. Not the lamp mark.

Apply Porsche house language (form is the function remaining, no substitute, heritage machine, analog honesty) to a product hero, film, or page. Not the crest.

Apply Dieter Rams's public method (less but better, the ten principles as vetoes on the object) to a product, UI, or brief. Not a likeness and not Ive-era Apple white.

Apply SpaceX house language (hardware-rich, stainless, high-bay, night, flame, test-fail-fix as the story) to a film, industrial brief, or shot list. Not the SpaceX wordmark and not the five-step algorithm.

Apply Steve Jobs's public method (subtract until one idea remains, the demo is the argument, concrete nouns over adjectives) to a brief, keynote, product page, or script. Not a likeness, not "I am Steve Jobs." Use for "Steve Jobs thought process", "Jobsian", "one more thing structure", "think like Jobs", "simplify this like Jobs".

Apply Stripe house language (docs as product, economic infrastructure said quietly, precise web craft, code as the demo) to a site, docs page, or product narrative. Not the Stripe mark.

Apply Tesla house language (product as the demo, Highland calmer tighter fewer parts, stainless night, one accent) to a product brief, UI, or shot. Not the Tesla wordmark and not a PPL site build.

Apply Peter Thiel's public method (0 to 1, a secret few people agree with, monopoly not competition, definite optimism as a plan) to a positioning, GTM, or strategy brief. Not a likeness.

Apply Walt Disney's public method (plus-it every beat, the storyboard is how you think, weenies pull attention through a path) to a script, ride-like experience, or film brief. Not a likeness, not the mouse.